Privacy notice for the online offers

The McFIT MODEL AGENCY GmbH, Saarbrücker Straße 38, 10405 Berlin (hereinafter ‘McFIT Model Agency’) is the operator of the website We want you to feel comfortable on our website. The protection of your privacy and your personal rights is very important to us. Therefore, we ask you to please carefully read the information about our website’s functions.  

In the privacy policy that follows below we explain the type, extent, and purpose of processing personal data (hereinafter ‘data’) in connection with our online offer and the associated websites, functions, and contents as well as related to any external online presence, for example, our social media profiles (hereinafter all jointly referred to as ‘online offer’). 


I. Name and address of the controller 

The following is the controller for our online offer within the meaning of the General Data Protection Regulation (hereinafter ‘GDPR’) and other national data protection laws of EU member nations as well as of any other data protection regulations: 

Represented by Pierre Geisensetter
Saarbrücker Strasse 38
10405 Berlin 

You can reach the data protection officer at:

Attn.: Data Protection Officer
Saarbrücker Strasse 38
10405 Berlin 


II. Provision of the online offer

Every time you visit our online offer, we or our hosting provider collect some general information and information from the computer system of the computer accessing our site. Among others, the following data may be collected: 

  • IP address of your computer, 
  • date and time of accessing our site , 
  • name and URL of the file retrieved, 
  • website from which our site was accessed (referrer URL), 
  • browser used and possibly the operating system of your computer as well as  
  • the name of your access provider. 

      It is necessary to collect and store these data in order to ensure the proper operation of our online offer and its functionality and to provide its contents correctly. In addition, those data serve to optimise and ensure the security of our information technology systems. In this context, we do not analyse the data for marketing purposes. The data are stored temporarily (for up to seven days) in a server’s log files. It is possible that your data will be stored for a longer period of time. In that case, your IP address is deleted or truncated so it cannot be linked to you anymore.  

      The legal basis for the temporary storing of the data in the log files is Art. 6 (1) lit. f GDPR. Because collecting the data is essential to making the online offer available and storing the data in log files is essential for the operation of our online offer, you as user cannot object to the processing of these data.


      III. Application form for models  

      f you are interested in being added to our model database, you can submit an application via our website. For this purpose we provide a make an application form for you on our website. When you submit your application to us, the information you provided to us will be forwarded to us so we can check your application. We process your data exclusively for the purpose of verifying your application. You will be informed via e-mail when your profile has been activated successfully. Once your profile is activated, the information and pictures you provided will be visible to all visitors to our website.   

      The following data you enter will be forwarded to us and stored:  

      • first and last name, 
      • gender, 
      • Instagram profile name, 
      • five body images, 
      • location, zip code, 
      • age, 
      • e-mail address, 
      • body measurements (chest measurement, waist circumference, hip circumference, clothing size, and body size), 
      • types of sports and dance training 
      • work permit issued 

          The legal basis for processing is Art. 6 (1) lit. b GDPR (contract initiation). We will store your data for the time it takes to verify them. If your application is accepted, your data will be transferred into the model database and stored there. If your application is rejected, we will delete your data immediately upon completing the verification.


          IV. Completing your model profile 

          Once your profile is activated, you can add more information to it. That information is necessary so that we can recommend you for particular modelling jobs.  

          You can enter the following information yourself in your model profile: 

            • Gender 
            • First name 
            • Last name 
            • Place of residence / city & state 
            • Nationality 
            • Date of birth  
            • Place of birth  
            • Employment status / current employment  
            • Phone number 
            • E-mail address 
            • Vegan or vegetarian lifestyle 
            • Any food intolerances or allergies you have  
            • Instagram media data / Insights starting at 5k followers 
            • Banking information (payment of fee in case of bookings) 
            • Tax ID (tax identification number) 
            • Subject to VAT / VAT exempt 
            • Tax number (if subject to VAT) 
            • Types of sports  
            • Pro athlete / professional athlete / athlete active in clubs (any successes in sports) 
            • Membership in which company of the RSG Group (e.g., McFIT, John Reed etc.) 
            • Conspicuous or large-scale tattoos / piercings / conspicuous scars. And where they are located 
            • Bra size  
            • Shoe size  
            • Suit size (men) 
            • Hair colour  
            • Hair length  
            • Eye colour  
            • Height 
            • Body measurements (chest / waist / hip) 
            • Native languages 
            • Foreign languages 
            • Beard, if any (men) 
            • Freckles  
            • Talents / list the talents you have 
            • Underwear shootings (whether possible or excluded) 
            • Showreel, if any, to show any talents you might have 
            • Information about other agencies / if applicable, list them 
            • Parent agency / if applicable, name it  
            • Modelling experience, if any 
            • Ongoing cooperations with brands / exclusivity if applicable 
            • Rail card, if applicable  
            • Driver’s license / which class 
            • Introductory video 
            • Copy of your ID card / passport 
            • Consent and ID card copy of parent/guardian for minors  

                              The legal basis for the processing of these data is Art. 6 (1) lit. b GDPR. We store your data until you request the deletion of your profile.


                              V. Contact form and email contact 

                              You can get in touch with us via the e-mail address phone number provided or via the contact form. If that case, we will process your e-mail address or phone number. If you contact us via the contact form, we will process your email address, form of address and your message. It is entirely up to you what additional information you provide.  

                              The legal basis for processing these data for the purpose of replying to your inquiry is Art. 6 (1) lit. f GDPR. If your inquiry is about placing models, for example, then processing is based on Art. 6 (1) lit. b GDPR.  

                              The above-mentioned personal data are deleted after your inquiry has been resolved. An inquiry is resolved when it is clear from the situation that the matter has been settled conclusively.


                              VI. Use of cookies

                              We use cookies on our website. Cookies are small text files that are stored in your internet browser or by your internet browser on your computer system. Cookies are downloaded when you visit a website. These cookies contain a characteristic character string that allows an unequivocal identification of your browser the next time you access the website. With the help of this cookie the website can recognise that it has been accessed with this browser before; among other things, this can help improve your user experience in this new visit. For example, cookies can remember your preferences and adjust the offers shown on the website to your personal interests and needs.  

                              You can decide for yourself whether the browser you use allows cookies to be set or not. You can delete stored cookies in your browser’s system settings. Please note that the functionality of websites can be reduced or even stopped entirely if cookies are not allowed.  

                              The first time you access our online offer, you will be informed about the use of cookies via a cookie banner. We use several different groups of cookies. When you click on Details in the cookie banner, you can see which cookies we use and to which group each cookie belongs. The cookies will only be used on the website after you have made your selection among the cookie groups.  

                              1. Use of function cookies 

                              We use cookies of the function cookie group so that our online offer is user-friendly for you to use and to ensure that the online offer functions properly (technically necessary cookies). For some elements of our online offer it is necessary that the browser you use to access our online offer is able to identify you even after a page change.  

                              By using function cookies we can achieve the following functionalities and store the following data: 

                              • Language settings you entered. 
                              • Storing your browser settings so that our online offer is displayed optimally on your device.   
                              • Storing settings that ensure optimal video display (e.g., resolution data of the screen you are using). 
                              • Uniform and smooth loading of the website you are visiting so that it remains accessible.  
                              • Prevention of misuse of the online offer and the services by registering log-ins.   

                              The legal basis for the processing of personal data using technically necessary cookies is Art. 6 (1) lit. f GDPR. The cookies set in this connection are stored for a period of …. months. (…). 

                              2. Use of  Cookiebot 

                              We have integrated the service ‘Cookiebot’ of the provider Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark. Cookiebot allows us to obtain your consent regarding use of our tools in compliance with data protection requirements. In addition, Cookiebot prevents the collection of personal data through tools until you have provided your individual consent. The following data are collected in this process:  

                              • The IP number of the end user in a anonymised form (the last three digits are set as ‘0’), 
                              • Date and time of the consent, 
                              • User agent of the end user’s browser, 
                              • The URL from which the consent was sent, 
                              • An anonymous, random and encrypted key , 
                              • The end user’s consent status, which serves as proof of consent.   

                                The key and your consent status will also be stored in a cookie ‘CookieConsent’, so that for a period of up to 12 months our online offer can automatically read and respect your consent in your subsequent visits to the pages and your future user sessions. We will process the data provided by you exclusively for the purpose of documenting and being able to prove your consent. The use of our tools in compliance with data protection requirements is also our legitimate interest (Art. 6 (1) lit. f GDPR). 

                                You can view and edit your consent in the privacy notice at any time. You can find it under IX. Right to object.


                                VII. Use of Google Analytics 

                                On our website we use the Auf tracking tool ‘Google Analytics’ of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. With the help of cookies Google Analytics primarily captures your interactions and analyses them. The following data are is collected in this process: 

                                • three bytes of the IP address of the user’s system accessing the website (anonymised IP address), 
                                • the website accessed , 
                                • the website accessed previously (referrer URL), 
                                • the subpages that were visited from accessed page, 
                                • the duration of the visit on the website, 
                                • the frequency of visits to the website. 

                                Google Analytics is set up so that your IP address is not stored in its entirety; rather the last octet of the IP address will be masked (for example: 192.168.79.***). In this way the truncated IP address cannot be linked to your terminal anymore.  

                                Google Analytics allows us to analyse the surfing behaviour of visitors to our website. By analysing the data collected we can compile information about the use of the individual components of our website. This helps us to continuously improve the website and make it more user-friendly.  

                                The legal basis for the processing of your personal data is Art. 6 (1) lit. a GDPR (consent). You can give your consent via the cookie banner. Your data will not be processed until after you have given your consent.  

                                You can object to personalised advertising by Google in the settings for advertising ( These settings are saved in your Google account (if you are logged in) or in your browser (if you are not logged into your Google account). The predefined settings (for users not logged into Google) must be made again if you use a different browser or delete your browser settings.  

                                You can prevent Google from collecting and processing the cookie-generated data by about your use of the website (including your IP address) by downloading and installing a browser plug-in that deactivates Google Ads; simply download the specific plug-in for your browser, Chrome, Firefox or Internet Explorer (  

                                You can find additional information regarding data protection in connection with Google Ads in the FAQs of Google Ads ( 

                                Please note: advertisements will not be hidden even if you have deactivated personalised advertising. The advertising will merely no longer be geared to your interests. If you do not want any advertisements to be displayed at all, you have to get other browser extensions for this.  

                                Alternatively, you can set your consent settings via our Cookiebot (details under IX. Right to object) 

                                The data collected by means of the tracking are deleted as soon as we no longer need them for our recording and analysis purposes. Generally, this will be the case after 26 months.   

                                Because of different regulations (e.g., the CLOUD Act) we cannot rule out data transfer to the United States. We have concluded a processing contract with Google Ireland Limited that includes so-called standard contract terms and ensure appropriate data security guarantees.  

                                VIII. Newsletter dispatch

                                If you register for the newsletter, you agree until revocation that you receive a personalized newsletter from McFIT Model Agency GmbH and that we may send you advertising on products, services, promotions and satisfaction surveys. In order to send you an optimized newsletter, you consent to an evaluation by the aforementioned companies, which measures whether and when the newsletter is opened and which links you click on. You can find detailed information about the dispatch procedure and the data collected during newsletter dispatch in the following text. You can cancel the receipt of the newsletter at any time, i.e. revoke your consent. For this purpose, you will find a corresponding link in each newsletter.

                                You can also revoke your consent by sending us a simple message by mail (McFIT Model Agency GmbH, Saarbrücker Straße 38, 10405 Berlin, Germany) or by e-mail ([email protected]). You will not incur any costs other than the transmission costs according to the prime rate.

                                1. Description and scope of data processing for newsletter dispatch

                                When visiting our website, you have the option to subscribe to a free newsletter. For this we need your e-mail address.

                                For the processing of the data, your consent is obtained during the registration process and reference is made to this privacy policy.

                                The registration for our newsletter takes place in a so-called double opt-in process. This means that after registering for the newsletter, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with a foreign e-mail address. The registrations to the newsletter are logged in order to be able to prove the registration process according to the legal requirements. For this purpose, it is necessary to store the time of registration and confirmation, as well as the IP address.

                                You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. For this purpose, you will find a corresponding link in each newsletter. You can also revoke your consent by sending a simple message to us. You can use the following contact data for this purpose without incurring any costs other than the transmission costs according to the prime rate:

                                Via mail: McFIT Model Agency GmbH, Saarbrücker Straße 38, 10409 Berlin or.

                                Via e-mail: [email protected]

                                2. Legal basis and purpose for data processing

                                The legal basis for sending the newsletter and the performance measurement associated with it is your consent pursuant to Art. 6 (1) lit. a DSGVO.

                                The logging of the registration process is based on our legitimate interest pursuant to Art. 6 para. 1 lit f DSGVO. Here, our interest is directed towards the use of a user-friendly and

                                secure newsletter dispatch process, which on the one hand serves our business interests and enables us to prove your consent and at the same time also meets your expectations.

                                The processing of your e-mail address serves to deliver the newsletter to you.

                                3. Duration of storage

                                The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. Your e-mail address will therefore be stored for the newsletter dispatch as long as you have subscribed to a newsletter.

                                You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. For this purpose, you will find a corresponding link in each newsletter. You can also revoke your consent by sending a simple message to us. You can use the following contact data for this purpose without incurring any costs other than the transmission costs according to the prime rate:

                                Via mail: McFIT Model Agency GmbH, Saarbrücker Straße 38, 10409 Berlin or.

                                Via e-mail: [email protected]

                                In order to be able to prove a previously given consent, we can store the unsubscribed e-mail address for up to three years on the basis of our legitimate interests before it is deleted. In this case, it is only stored for the purpose of possible defense against claims.

                                4. Newsletter dispatch by MailChimp

                                The dispatch of our newsletter is carried out by means of the dispatch service MailChimp, a service of the US provider The Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (hereinafter “MailChimp”). You can view the privacy policy of the shipping service provider at

                                MailChimp is certified by the Privacy Shield and we have a Order Data Processing Agreement with them.

                                We use MailChimp on the basis of Our legitimate interest pursuant to Art. 6 para.1 lit. f DSGVO.

                                MailChimp may use the recipients’ data without attribution to a specific user to optimize or improve their own service, e.g. for the technical optimization of the dispatch and the improvement of the presentation of the newsletter. MailChimp will not use the data of our newsletter recipients to contact you itself or to pass it on to third parties.

                                The registration for our newsletter is done by double opt-in at MailChimp and is documented accordingly. In the event of unsubscription, the data will be deleted from MailChimp.

                                5. Newsletter success measurement

                                The newsletters may contain so-called “web beacons”. These are pixel-sized files that are retrieved from our server or from the server of our shipping service provider when a newsletter is opened. As part of this retrieval, technical information such as information about your browser and your operating system, but also your IP address and the time of retrieval of the newsletter are collected.

                                The legal basis for the processing of data with regard to the newsletter performance measurement is Art. 6 para. 1 lit. f DSGVO.

                                All this information is used to improve the service based on the technical data or the target groups and their reading behavior based on the retrieval locations or access times. Also collected is the determination of whether the newsletter was opened, when it was opened and which links were clicked. Even if this information can be assigned to an individual newsletter recipient for technical reasons, neither we nor the dispatch service provider will monitor individual users. The analyses serve us to recognize the reading habits of our users and to adapt our content to them or to send interest-oriented newsletters to our users.


                                IX. Right to object 

                                We use a number of tools on our website for which we require your consent before data processing can take place. You can specify your consent based on your preferences via our cookie banner, which appears in the lower half of the display when you visit our site for the first time. If no cookie banner appears, please delete your cookie settings in your browser settings and reload our website. You can also view and change your consent at any time here: 


                                X. Transfer of data to service providers and other third parties

                                Various service providers are active for us on the operation and optimisation of our online offer and also for our services and for contract processing, e.g., for central IT services or for hosting our online offer. We forward the data necessary for carrying out their contracts to these service providers.  

                                The legal basis for the transfer of data to service providers is Art. 6 (1) lit. b and f GDPR. 

                                We may possibly transfer your personal data to third parties or government agencies if we are required to do so by an official or court order or if we have the right to do so because it is necessary, for example, for the prosecution of crimes or for preserving and enforcing our rights or claims. The legal basis for such transfer is Art. 6 (1) lit. c and f GDPR. 


                                XI. McFIT Model Agency on social networks /platforms 

                                Because we want to communicate with our clients, interested parties and users, we also maintain a social media presence with our own pages on social networks (such as Facebook and Instagram, for example). There we also provide information about our services. When you retrieve visit our pages on those networks or platforms, the terms and conditions and data protection guidelines of the operator concerned apply.  

                                By way of the icons of the social networks that are embedded into our home page we do not process any personal data. Only when you actively click on those icons do you activate the background link and are redirected directly to our online presence on the corresponding social network. Your personal data are processed by the network when you visit our pages there. For your information we have included below the links to the privacy notices of the networks we use.  

                                We want to point out that the user data of social networks are generally processed by these networks for their market research and advertising purposes. Based on user behaviour user profiles can be generated. These can be used, for example, to display advertisements even outside of the network.  

                                In addition, we want to point out that when you use social networks, data may be processed outside the European Union. Because of that, risks might arise for you, for example, it may be more difficult to enforce your rights vis-à-vis the providers of the social networks. 

                                When you visit our site on the social networks, your contact information (e.g., e-mail, phone number), identifying data (e.g., names, addresses, age), content data (e.g., text entries, photos, videos), usage data (e.g., websites visited, interest in contents, access times) and communications data (e.g., device information, IP addresses) may be processed.  

                                When social networks make statistical information about the visitors to our company site available to us, they do so in aggregate (summarised, anonymised) form so that it no longer possible to identify individual users, and we also cannot access individual user profiles. The legal basis for the use of the social media channels is our legitimate interest (Art. 6 (1) lit. f GDPR). 

                                We maintain a presence on the following social networks: 

                                Facebook: social network; provider: Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; website:; privacy notice :; Opt-out option: and 

                                Joint responsibility with Facebook 

                                We use the statistical information (the number of visits to our website, the volume of interactions, the visits and the average duration of video playbacks, information about what states and cities our visitors come from, and statistics about the gender ratio of our visitors) about the use of the fan pages; these are data Facebook makes available to us via the service ‘Insights’ in anonymised form. No conclusions regarding individual users can be drawn from this, and we cannot access individual user profiles.  

                                For additional information about Facebook Insights please see here: 


                                Instagram: social network (a service of Facebook); provider: Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; website; 

                                Privacy notice: 


                                XII. Your rights 

                                At this point we want to inform you about your rights regarding the processing of your data. If you want to exercise any of these rights, you can simply send us a message about it. You can use the following contact information for this: 

                                Via postal service: McFIT MODEL AGENCY GmbH, z.Hd Datenschutzbeauftragte, Saarbrücker Straße 36a, 10405 Berlin or 

                                Via e-mail: [email protected] 

                                When we receive a request, we reserve the right to ask for additional information to confirm your identity for your protection. If it is not possible to identify you, we will refuse to process the request.  


                                You have the right to 

                                • obtain information about your stored personal data (Art. 15 GDPR) 
                                • an immediate correction and/or completion of your personal data (Art. 16 GDPR) 
                                • deletion of your personal data stored with us (Art. 17 GDPR) 
                                • restriction of the processing of your personal data (Art. 18 GDPR) 
                                • data portability (Art. 20 GDPR) 
                                • object to the processing (Art. 21 GDPR) 
                                • and to lodge a complaint with the supervisory authority. If you believe that the processing of your personal data violates existing data protection regulations, you can file a complaint with a supervisory authority without prejudice to other legal remedies. In particular, you can address the complaint to a supervisory authority in the member state where you reside, the state where you work or the location where the suspected violation took place.   


                                  XIII. Changes to the privacy notice 

                                  We reserve the right to make changes to this privacy notice at any time so that it always meets the current legal requirements or to implement changes in our services in the privacy notice, for example, if we change our online offer or introduce other services.. The new privacy notice then applies for your next visit to our online offer.   


                                  Last updated: March 2020, version 1.0